Activision Blizzard Signs Coca-Cola as Official Non-Alcoholic Beverage for Overwatch – The Esports Observer

Coca-Cola has signed an expansive deal with Activision Blizzard  Esports Leagues to become the official non-alcoholic beverage of Overwatch League  (OWL) and all other Overwatch properties. It is the first OWL sponsorship deal that takes full advantage of the game developer’s total control over the game’s intellectual property. In the multiyear pact, Coca-Cola gets exclusivity with…

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Matt's Dad, co-founder of @esportsxmedia @stackerdecks @solegrind // longtime @thisis50 staff // Fan of @redsox @patriots @celtics @bruins // Past AFL-A Fantasy Football Champion

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