Axe sponsors League of Legends esports in multi-year deal

Riot Games has added male grooming brand Axe as a global sponsor of League of Legends esports. The multi-year sponsorship will see Axe named as the official men’s grooming partner of League of Legends’ global events:


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Blizzard returns pro-Hong Kong gamer’s prize money, reduces suspension following backlash

Anheuser-Busch, brand sponsorships, and esports: Jump in, the beer is fine